EXPERIMENTAL INFOGRAPHIC

CONSUMPTION MASK

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CONCEPT

The project „Consumption Mask“ concentrates with data collection of personal information, which are collected through purchase by paying with costumer cards and online buyings. To visualizes these facts, an individual mask and a contextual booklet with a slipcase were created. By scanning the QR-Code on the slipcase with a smartphone or a ipad, you’ll get to the animation.

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MASK

The mask visualizes all buyings and symbolizes the consumer data, which were ever revealed by the costumer. Every miniature on the mask typifies the data of the product, which was bought and generates a costumer profile. 

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BOOKLET

The booklet, which is formed similar to a costumer card and framed in a slipcase, explains the context of the consumption mask. Futhermore relations to marketing are attached and explained. 

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ANIMATION

By scanning the QR-Code you get to the animation, which visualizes a simplified purchase process and the involved data transfer of the personal Information. In addition the animation is providing information on when, where and for which purpose data is saved and analysed. 

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