EXPERIMENTAL INFOGRAPHIC

CONSUMPTION MASK

_____


CONCEPT

The project “Consumption Mask” focused on data collection of personal information, which were collected through purchases by paying with loyalty cards and online purchases. To visualize the findings, an individual mask and a contextual booklet with a slipcase were created. By scanning the QR-Code on the slipcase with a smartphone or an iPad, it is possible to arrive at the animation.

 _____


MASK

The mask visualizes all purchases and symbolizes the exhaustive consumer data, which was revealed by the costumer. Every miniature on the mask typifies data of a product, which was purchased and generates a customer profile. 

_____

160722_website_mai_1920px_1160722_website_mai_1920px_1


BOOKLET

The booklet, which is set up like a loyalty card and framed in a slipcase, explains the context of the consumption mask. Furthermore, connections to the field of marketing are attached and explained.

_____

160722_website_mai_1920px_2160722_website_mai_1920px_2


ANIMATION

By scanning the QR-Code you will get to the animation, which visualizes a simplified purchase process and the involved data transfer of the personal Information. In addition to that, the animation is providing information on when, where and why data is saved and analysed. 

_____

161021_animation_maske_r161021_animation_maske_r